Customer retention is the collection of activities a business uses to increase the number of repeat customers and to increase the profitability of each existing customer.

Customer retention strategies enable you to both provide and extract more value from your existing customer base. You want to ensure the customers you worked so hard to acquire stay with you, have great customer experience, and continue to get value from your products.In short, the acquisition creates a foundation of customers while your retention strategy is how you build customer relationships and maximize revenue for each one.

Every growing company has to address several challenges on day to day basis. Some of the common challenges are adding fresh business as well as retaining the old customers. There are several reasons why old customers choose other options in the market. But there is always a door to generate business from the old customers. Customer retention is a time consuming and tedious process which is a result of combined efforts. While your in-house team is focused on generating new business, you can outsource customer retention services to specialized agencies.